SILVER ADDY AWARD WINNER

Welcome to Mad Tea. This was an ongoing thesis project from my senior year of college. The concept of the project was to come up with a brand and create packaging and marketing materials to support it.

Mad Tea is based on the Mad Hatter from Alice in Wonderland, which creates a perfect environment to play with whimsy and chaos in design.

Mad Tea Variety Packs

These variety packs were created with the purpose of being able to be stocked in grocery stores or purchased at Mad Hatter’s Teahouse locations. You can view the unfolded package design and a concept redesign below.

Mad Tea Drinks

Mad Tea Drinks were designed to be purchased either as singles in stores and convenience stores. Some flavors available are Cheshire Cat Chai, Queen of Hearts Red Tea, and Rabbit White Tea.

Mad Hatter’s Teahouse Extras

Additional items created for Mad Hatter’s Teahouse and Mad Tea can be viewed below, as well as early concept art.

Posters